There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).

You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website goals. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page.

This time, the link to my competitor’s page is part of a big list of resources. Unlike graphs and screenshots, blog post banners serve no practical purpose. It was (and still is) the most complete guide to link building out there.

Add new meta descriptions.

Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality. Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites.

It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors. When ordering the optimized blog posts, we will ask you for your target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you SEO Anomaly are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords.

Build An Authority Site That Ranks Effortlessly

In fact, if you create a comprehensive, well-written piece of content, you can rank for phrases you didn’t even use in the text. Although focus keyword is a great tool to help you follow the best practices of keyword optimization, it can be a double-edged sword. Search engines can’t read the content of the image (at least not perfectly), but they can read the alt text that describes the content of the image. For H1 heading, you can use the same words as in title tag (it is actually a common practice), although you are not limited with the length here so much.

The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand. Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better.

With GDPR in Europe and CCPA in California setting strict privacy rules, first-party data collection has become essential for all online businesses. You need to signal to Google that your content is trustworthy and well-researched. Think of it as borrowing someone else’s credibility to make your own content more credible. Instead of just placing random outbound links, choose your sources strategically. Then, organise all your content into a clear silo structure where similar content will be grouped together. Just check out my video below where I ran a test to see how important EXIF data is to Google.

Shopify tags don’t directly help SEO, but they can help improve your rankings indirectly by making it easier for visitors to find relevant content and products. This encourages people to spend longer on – and click deeper into – your website, which demonstrates to Google that your content is valuable. But with orphan pages on your website, no matter how valuable their content might be, they will not receive any link equity or authority from other pages.

• By implementing these on-page SEO tactics along with off-site SEO such as link-building and guest blogging, you will boost your rankings in the search engines significantly.
• So if you want simple ways to quickly improve SEO rankings, you’ll love this guide.
• Looking at the content, images, page titles and more, Google scans websites to learn about them.
• Search engine optimization (SEO) is inextricably linked to digital marketing.
• Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts.
• Some brands prefer to use our content strategy to create their own blogs.

Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain. Don’t forget to test the quality of your schema markup with a schema tester. The description should be completely unique and provide an overview of what the user will find when they click through to your page. WordPress websites should do this for you, but see if your theme is compatible. If you’re using another platform you’ll have to do this manually on every page.